MAXIMISING DIGITAL TRUST IN 2025 AND BEYOND IDENTITY INTELLIGENCE
In today’s digital world, trust is everything. Yet the ways we establish trust online haven’t kept pace with how rapidly the threat landscape is changing. For years, identity verification has been the foundation of digital trust, a quick check to confirm that someone is who they claim to be at a single point in time. But here’s the reality: fraud doesn’t happen in a single moment. It evolves, adapts, and spreads across transactions, devices, and accounts. Point-in- time verification alone isn’t
enough to stop it. Meanwhile, your users demand seamless experiences. They want to be trusted instantly, without jumping through verification hoops at every step. That’s why the market needs a new approach to trust. One that goes beyond isolated checks and builds a continuous, intelligent understanding of identity. This is identity intelligence. WHAT IS IDENTITY INTELLIGENCE? Identity intelligence is the
future of digital trust. It doesn’t just verify identities; it understands them in ways never before possible. Rather than simply checking who someone is at onboarding or monitoring them over time, it creates a dynamic, connected, and intelligent view of an identity as a whole. In simple terms, it means:
n Understanding how they behave over time, across sessions, devices, and even with other businesses within the same network n Recognising emerging patterns that reveal risk or trustworthiness before fraud can occur Identity intelligence transforms fragmented data points into a living, adaptive profile that tells you if a person is legitimate, if they exist in the real world, and, most importantly, if they are
n Knowing who someone
truly is by bringing together signals from across different sources, not just with your own business
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The Fintech Power 50 www.thepower50.com
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