IDENTITY VERIFICATION IN THE DIGITAL AGE Securing trust through
becoming the CX benchmark. However, for the customers of many financial services providers, current authentication methods and fragmented identity systems often create friction, undermine trust, and enable inadvertent exposure to privacy and cyber threats. The answer to the security and CX challenge lies in moving beyond static identity verification to establish
Securely recognising and authenticating customers has never been more challenging for fintechs and financial companies. AI-enabled fraud has made it harder to establish trust, and as more mobile customers operate 100 per cent remotely, proof of identity continuous authentication by Clive Bourke , Daon’s EMEA & APAC President
continuous authentication. At Daon, we call this ‘Identity Continuity – an approach ensuring each customer is seamlessly recognised across every interaction, securely bridging their digital and physical identities. This framework operates through low-code orchestration of identity journeys tailored to each customer type, seamlessly linking customer onboarding
and proof of address methods are less available or reliable. Account take-over, phishing, social engineering, approved push payment fraud, and impersonation attacks are all on the rise. In addition, fintechs are reshaping customer expectations, with
(identity verification) with ongoing account access and transaction approvals (customer
instant identity verification and seamless access
authentication).
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